In terms of investing and capital flow, a global markets is the main driving force behind international finance and trade. It deals with concepts on both a micro and macroeconomic scale It is not a revolutionary shift, it is an evolutionary process. While the following does not apply to all companies, it does apply to most companies that begin as domestic-only companies. International marketing has intensified and is evident for approximately nearly all aspects of consumer’s daily life. Local regions or national boundaries no longer restricted to the competitive forces. To be successful in globalized economy, it is a must for the companies to simultaneously be responsive to local as well as global markets conditions and varying aspect’s related to the international marketing process М.Сквира, Ukraine
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